At Lynk Fragrances, we have embarked on an exciting journey with SBS Transit with a mission to transform Singapore's MRT stations with the power of scent.
This innovative project goes beyond a simple freshening up. We're exploring how aromas can enhance the daily commute for thousands of Singaporeans.
The Power of Scent Branding in Public Transportation
Scents are powerful, as they can instantly change your mood and create lasting memories, facts that are backed up by years of scientific research. It is no wonder why SBS Transit approached us to help improve the MRT experience.
Together, we developed "Frosted Fir," a unique fragrance for select Downtown Line stations. But why "Frosted Fir"? We chose this pine-inspired scent for its ability to evoke feelings of freshness and comfort. But our essential oils do more than smell nice. They can:
- Reduce stress levels
- Boost memory and cognition
- Create an impression of cleanliness
- Build a distinctive brand identity
SBS Transit's goal is clear: make every journey on the MRT more than just a trip. They want to create a positive, memorable experience for all commuters.
SBS Transit's Essential Oil Initiative
SBS Transit didn't just pick any smell or scent, they worked in collaboration with us here at Lynk Fragrances, a Singapore-based company specializing in scent branding. Together, we created a special scent for the MRT. Here's what we did:
- We put the "Frosted Fir" scent in six stations on the Downtown Line.
- We used special machines called diffusers to spread the scent.
- We asked people what they thought about the smell.
The feedback has been nothing but positive so far. Many commuters noticed right away and many have been asking if the new scent will stay here forever. So, what's next? Will all MRT stations smell like pine trees soon?
The Future of Scented MRT Stations

SBS Transit is thinking about doing more with scents. At Lynk Fragrances, we are working on a special smell just for the Downtown Line. Imagine if each MRT line had its scent and you could close your eyes but still know which line you're on just by how it smelled! But there are some things to think about:
- Will the scent bother some people?
- How much will it cost to keep all the stations smelling nice?
- What if people get tired of the smell?
These are questions SBS Transit will need to answer as they move forward.
Evaluating the Longevity of Scented MRT Stations
Is this just a passing trend? Or could it change how we think about public transportation? Let's look at some facts:
- The test run lasted from November to December 2024.
- People gave mostly positive feedback.
- SBS Transit is already planning to do more with scents.
This suggests that scented stations might be here to stay. But it's still early. We'll have to wait and see how people feel after a longer time. Other places in the world have tried similar things. Some airports use scents to make travelers feel more relaxed. Hotels often have signature smells. So using scents in public spaces isn't totally new. But using them in MRT stations? That's pretty unique!
The Science Behind Essential Oils in Public Spaces
Our essential oils work far beyond creating pleasant scents. These powerful plant extracts directly affect your body and mind in scientifically proven ways. When you breathe in our carefully crafted blends at MRT stations, the natural compounds travel straight to your brain, creating instant positive effects. We've selected specific oils for their unique properties - eucalyptus calms your nerves after a long day, while cypress helps sharpen your morning commute focus.
But we're not just about making your journey more enjoyable. Our essential oils pack a powerful punch against unwanted microbes too. This makes them perfect for busy public spaces like MRT stations, where cleanliness matters most. Through extensive research and testing, we've developed blends that balance both wellness and practical benefits. This dual-action approach - enhancing mood while promoting cleanliness - showcases why we chose these specific oils for Singapore's public transportation system.
Conclusion: Fad or Revolution?
So, are scented MRT stations just a fad? Or could they change how we think about public transportation? The jury's still out. But here's what we know:
- People seem to like the idea.
- It could make commuting more pleasant.
- There's science behind why scents are good for us.
But there are also challenges:
- Some people might not like strong smells.
- It could be expensive to keep up.
- We don't know how people will feel about it long term.
One thing's for sure: SBS Transit is trying something new. They're thinking about how to make commuting better in ways we might not expect. Whether scented stations become the new normal or not, it's an interesting experiment.
What do you think? Would you like your MRT station to have a special scent? Or do you prefer it the way it is? As Singapore keeps growing and changing, so does its public transportation. Who knows what other surprises might be in store for commuters in the future?