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Marketing-Interactive

Have you caught a whiff of SBS Transit's newest scent?

Experience the innovative collaboration between SBS Transit and Lynk Fragrances as we transform public transportation through strategic scent implementation, creating memorable commuting experiences through ambient fragrance design.

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https://mothership.sg/2025/01/downtown-line-mrt-stations-scented/

Mothership SG

SBS Transit worked with fragrance company to have fir & pine-scented MRT stations in Nov. & Dec. 2024

SBS Transit partners with Lynk Fragrances to introduce festive fir and pine scents at Downtown Line stations during November-December 2024, enhancing the commuter experience with seasonal aromatics.

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清香弥漫月台间 节日气息伴旅程 

Zaobao

清香弥漫月台间 节日气息伴旅程 

Discover how Lynk Fragrances and SBS Transit collaborate to bring festive aromatics to Downtown Line stations, creating an immersive sensory experience for daily commuters through carefully curated scents.

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https://www.straitstimes.com/life/scents-of-place-how-fragrances-liven-up-spaces-from-mrt-stations-to-homes

The Straits Time

Scents of place: How fragrances liven up spaces, from MRT stations to homes

Explore how Lynk Fragrances transforms public and private spaces through strategic scent design, featuring their innovative collaboration with SBS Transit introducing festive fir and eucalyptus fragrances to MRT stations. Our expertise in crafting immersive fragrance experiences aims to enhance everyday environments, transforming public spaces and homes through the evocative power of scent.

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https://www.zaobao.com.sg/news/singapore/story20230220-1364801

Zaobao

手制天然香氛

Journey into Lynk Fragrances artisanal approach to natural scent creation, highlighting their expertise in crafting immersive fragrance experiences for public spaces and homes. This feature highlights our expertise in creating immersive fragrance experiences, enhancing commuters' journeys with festive fir and pine scents at select Downtown Line MRT stations.

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https://www.herworld.com/wellness/restful-sleep-pillow-mists

herworld

Get deeper, more restful sleep with these relaxing room and pillow mists

Discover Lynk Fragrances' Lavender + White Tea Pillow Mist, a carefully crafted blend of essential oils designed to enhance sleep quality and promote relaxation. Lynk Fragrances was featured in Her World Singapore's article which highlights our Lavender + White Tea Pillow Mist. These mists combine lavender with essential oils like jasmine, mandarin, lemon, bergamot, and ginger to promote relaxation and enhance sleep quality.

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https://www.straitstimes.com/singapore/can-scented-candles-and-essential-oils-harm-your-pets-s-pore-vets-warn-of-the-risks

The Straits Time

Can scented candles and essential oils harm your pets? S’pore vets warn of the risks

Co-founder Datina Wee emphasizes that our candles are crafted using natural coconut wax and contain pet-friendly fragrances and essential oils, ensuring a safe and enjoyable environment for both you and your pets. Learn about our commitment to pet-friendly products, featuring their natural coconut wax candles and safe essential oil blends suitable for homes with pets.

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Money FM 89.3

Delphine Tan & Datina Wee, Lynk Fragrances

Follow Lynk Fragrances' inspiring journey from a home-based startup to Changi Airport Terminal 2, as co-founders Delphine Tan and Datina Wee discuss their expansion into body and hair care products. Featured on MONEY FM 89.3's "Mind Your Business" segment on January 5, 2024, our founders discuss the company's evolution from a home-based venture during the pandemic to establishing a brick-and-mortar store at Changi Airport Terminal 2.

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Vulcan Post

This home-based scents biz hit S$1 mil revenue in 2 yrs & now has a Changi Airport store


Discover how Lynk Fragrances blossomed from a humble home-based business into a proudly Singaporean brand now stocked at Changi Airport Terminal 2. In an exclusive feature by Vulcan Post, co-founders Delphine Tan and Datina Wee share their inspiring journey of creating an all-natural scents brand rooted in wellness, authenticity, and purposeful living. From crafting handmade sanitizers during the pandemic to launching a full line of body, home, and hair care products, the duo reveals how their vision evolved into a thriving brick-and-mortar success story that champions clean beauty and sustainability.

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PHOTO: ORCHARD ROAD BUSINESS ASSOCIATION

Let it snow: How Singapore recreates ‘winter’ in the tropics

According to Ms Datina Wee, who developed Orchard Road’s inaugural Christmas scent in 2025, it is supposed to smell cold, clear and expansive – her interpretation of winter in Singapore. 

“We wanted to bring the feeling of alpine winter into outdoor tropical spaces, which is normally impossible. So we built a cold diffusion formula that stays crisp, stable and long lasting in heat and wind,” says the 30-year-old co-founder of local scent company Lynk Fragrances.

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Must Share News

Three local brands take centre stage at Lumine Singapore’s National Day pop-up till 31 Aug

After dressing up your bags and yourself, the final touch is to make you and your space smell just as good.

For its contribution to the pop-up, Lynk Fragrances has drawn inspiration from a familiar comfort: chrysanthemum tea.

Its exclusive collection centres on the classic floral drink, capturing the warmth and quiet nostalgia of a cup often served at family meals or picked up from traditional provision shops.

Chrysanthemums also hold cultural significance in Japan. This makes the scent a fitting bridge between the two countries.

Across the range, you’ll find reed diffusers for rooms, hair perfume for a final self-care flourish, and the brand’s cheekily named Poo Fighters, toilet drops designed to mask less-than-pleasant post-dump scents.

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Channel News Asia

Singapore turns 61: Sales of local-themed merchandise expected to almost double, say retailers

Sales of Singapore-themed merchandise are expected to almost double as the nation heads into its 61st birthday celebrations. Retailers say locals make up the bulk of demand.

Watch the full video

Channel News Asia

Nostalgia fuels demand for Singapore-themed merchandise ahead of National Day

From keychains shaped like childhood snacks to fragrances inspired by steamed rice, local brands are turning familiar Singapore memories into gifts and keepsakes.

BOTTLING THE SMELL OF HOME

Another company, Lynk Fragrances, is bottling familiar Singapore memories.

Instead of floral notes such as orchids, its latest collection is inspired by scents that many Singaporeans associate with home, said co-founder Datina Wee. These include freshly steamed white rice and pandan oolong tea.

Ms Wee said the white rice fragrance was inspired by the familiar smell of steamed rice waiting on the dinner table after school or work, while the pandan oolong tea scent offers a modern take on a traditional local breakfast.

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